about ME
With 30 years in the travel and tourism industry I have successfully owned and operated a number of tourism businesses which have have had success in growth from the ground up. From retail travel stores, to an online travel company my ability to grow through solid digital and marketing design has been at the heart of my success. I have a strength in envisioning the untapped opportunity and an ability to design a creative strategy that delivers on filling the gaps in order to build strong engaged communities.
30 years in retail travel, with a combined number of four retail travel stores across New Zealand. House of Travel Ferrymead in Christchurch for over 15 years and House of Travel Papamoa, Mount Maunganui & The Crossing – Tauranga, Bay of Plenty; which grew in excess of $20m turnover.
Travel business built through social media digital strategy alone
Since selling out of the businesses, I went on to study an MBA (Masters in Business) via Otago University. It was during the MBA Marketing Paper, I had the opportunity to design a business proposal for what soon became Binge on Travel Ltd. An online travel business built through social media digital strategy alone.
Passion for tourism & marketing combined
Marketing innovation has always been a major strength of mine. With a proven track record of achieving marketing objectives through designing, developing, and implementing marketing strategies, it is a natural transition to combine both my passion for tourism and marketing into one.
Understanding the struggles that travel & tourism businesses face; many of whom are small family run operations, I know how important it is to deliver a personal approach and bring your unique proposition to life.
Affordability key to long term success
Affordability is key too! Social media & digital strategy is not a one-off investment and with a constant changing landscape, something you upskilled on last month may have been changed, or been replaced with a new initiative today. You want to ensure you keep ahead of these changes but you do not have the time or money to pay a media company to do this for you. My membership offering provides a supportive community, where I will guide you to lead your own travel & tourism business success through growing via social strategy & direct sales.
The answer to gaining true growth in a small business lies not just with your initial marketing set up, but with a continual focus on talking with your ideal customer. I am here to give you direction, deliver a strategy and recommendations to help you build & grow; the true growth comes with time. Setting you up for success is important, seeing it through and giving you the opportunity to know and understand how to do this is even more important.
Reach out and get in touch below. I would love to hear from you and help you devise a plan that works for you!